USING BRAND TO BRIGE CULTURAL GAPS
USING THE POWER OF STORY EVP TO CREATE POSITIVE EMPLOYEE CHANGE AND ADOPTION IN CHINA, HONG KONG, AND TAIWAN
A NEW POINT OF SALE SYSTEM AND LARGE SCALE CHANGE INITIATIVE.
FEATURED AT THE 2013 TRANSITION MANAGEMENT SYMPOSIUM HELD AT NIKE, WHERE MY TEAM AND I PRESENTED TO OVER 200 NIKE AND NON-NIKE PROFESSIONALS.
CULTURAL RELEVANCE MATTERS
I CREATED A CULTURALLY RELEVANT BRAND TO TRAIN AND INSPIRE EMPLOYEES IMPACTED BY THIS CHANGE.
GB2+ LOGO, COLOR-WAY, AND BRAND STORY
I CREATED A CUSTOM LOGO, COLOR-WAY, MESSAGE ARCHITECTURE PER AUDIENCE, PRINT MATERIALS, AND MERCHANDISE.
TAKE IT BACK TO TAKE IT FORWARD: THE BRAND STORY
I CREATED IN PARTNERSHIP WITH THE COMMUNICATIONS MANAGER, A COMMUNICATIONS PLAN TO TRAIN AND INSPIRE EMPLOYEES IMPACTED BY THIS CHANGE.
DRIVING ENGAGEMENT & ADOPTION
AS PART OF THE STRATEGIC DESIGN AND A LARGE PART TO OUR OVERALL SUCCESS WERE THE COLLECTION OF MATERIALS CREATED TO DRIVE PARTICIPATION AND ADOPTION. CREATED WITH OUR END-USERS IN MIND, STORE ATHLETES AND HEAD COACHES, THESE MATERIALS INCREASED ENGAGEMENT AND SERVED AS FEEDBACK CHANNELS FOR ADOPTION.
AND FOR THE WIN…
AWARDED THE MAIXIM 0.6 / BE A SPONGE, MY TEAM AND I WERE HONORED BY THIS PEER- NOMINATED AWARD. OVER THE YEARS SINCE I DEVELOPED THIS BRAND AND APPROACH, MANY TEAMS HAVE ADOPTED PARTS OF MY APPROACH.
CULTURAL DEEP-DIVE / KNOWING YOUR AUDIENCE
A DIMENSIONAL APPROACH TO CREATING EFFECTIVE AUDIENCE PERSONAS
“THE DIP” IS A TRANSITION MANAGEMENT MODEL USED AT NIKE. IN MY FIRST ROLE AT NIKE I WAS FORTUNATE ENOUGH TO WORK ON A NIKE TRANSITION MANAGEMENT TEAM. THIS MODEL WAS INSTRUMENTAL TO ALL THE WORK THAT FOLLOWS. THIS APPROACH CONTINUES TO GUIDE MY WORK TODAY.
PERSONA CREATION : THE PROOF IS IN THE PUDDING
DEVELOPING RELEVANT & EFFECTIVE PERSONAS
CORPORATE PERSONAs for regional programs
creating regional personas without bias
multi-cultural personas
EFFECTIVE PERSONAS FOR GLOBAL PROGRAMS
PREPARING FOR THE 2016 OLYMPICS
CULTURAL DEEP DIVE THROUGH A NIKE LENS
