NATURAL PRODUCT LINE BRAND MARKETING CAMPAIGN + DESIGN

END-TO-END ART DIRECTION + BRAND + Digital e-commerce SITE

Natural Products Rooted in Science. Grounded in Community.
MayLu Clean is an Oregon-based brand creating all-natural, sustainable soaps and cleaners for home and body.

Competing in a saturated market of national players, our focus was clear: local, local, local. I took an existing logo and built a complete brand system around it—designing product labels, art directing a lifestyle photoshoot, and launching a digital e-commerce experience that reflected the simplicity and integrity of MayLu's mission.

From end-to-end brand storytelling to hands-on styling and photoshoot direction, I worked photographers and writers to create a visual language that made MayLu feel both elevated and accessible to its core audience.

Creative Direction, Styling, and Design: Kristin Burnett Wald
Photography: Meghan Paddock Farrell
Messaging: Savannah Hense

Launched in 2016
(2025) Note: MayLu Clean is currently reimagining their next chapter—while the site is under construction, the brand foundation and assets continue to support their transition.

MAYLU - A SCIENTIFIC CLEAN

END-TO-END brand ART DIRECTION + design + E-commerce

MADE FROM NATURE. ROOTED IN SCIENCE.
MayLu is an Oregon based company that produces all natural soaps and cleaners. I was hired to create a fresh and clean brand and color system to help distinguish the MayLu consumer focused products. From start to finish, I designed, ran photoshops, styled models and working with print vendors. A strong brand system, MayLu products can be ordered online and found in local markets.

Art Direction, Design, Stylist: Kristin Burnett

Photography: Meghan Paddock Farrell

Writing: Savannah Hense