Hany Mukhtar Academy Brand, INTEGRATED MARKETING CAMPAIGN & Enrollment Integration

Bringing a global brand to life for the next generation of athletes

Partnering with Golden Boot winner Hany Mukhtar and his wife Ashley to launch the Hany Mukhtar Academy online was a true creative collaboration—rooted in vision, trust, and impact.

This was more than a website build. I worked with Hany and Ashley to hone the strategy and brand design for a digital experience that honored Hany’s legacy while making it easy for young athletes and their families to connect with the academy. From evolving their brand identity to backend enrollment technical builds, every detail was designed to reflect the spirit of the academy and the purpose behind it.

In partnership with Sr. UX/UI designer Linda Valme, together we created a bold, intuitive platform that not only tells the story of Hany’s career but creates a clear, frictionless path to enrollment. The result?

A streamlined experience that has already connected hundreds of aspiring players with elite training and coaching opportunities.

This project is a great example of what happens when creative strategy meets real-world purpose and why I believe design should always meet people where they are, then invite them into something bigger.

Creative Direction, Site and Brand Design: Kristin Burnett
Backend Digital Design: Linda Valme
Messaging and Copy Writing: Hany and Ashley Mukhtar