CULTURAL DEEP-DIVE / KNOWING YOUR AUDIENCE
A DIMENSIONAL APPROACH TO CREATING EFFECTIVE AUDIENCE PERSONAS
“THE DIP” IS A TRANSITION MANAGEMENT MODEL USED AT NIKE. IN MY FIRST ROLE AT NIKE I WAS FORTUNATE ENOUGH TO WORK ON A NIKE TRANSITION MANAGEMENT TEAM. THIS MODEL WAS INSTRUMENTAL TO ALL THE WORK THAT FOLLOWS. THIS APPROACH CONTINUES TO GUIDE MY WORK TODAY.
PERSONA CREATION : THE PROOF IS IN THE PUDDING
DEVELOPING RELEVANT & EFFECTIVE PERSONAS
CORPORATE PERSONAs for regional programs
creating regional personas without bias
multi-cultural personas
EFFECTIVE PERSONAS FOR GLOBAL PROGRAMS
PREPARING FOR THE 2016 OLYMPICS
CULTURAL DEEP DIVE THROUGH A NIKE LENS
