HERO: HUMAN ENGINEERED RESILIENCE OPTIMIZATION

Brand & Product Design for U.S. Air Force Human Performance Program

This project combined strategic branding with intuitive design to support a bold vision: improving mission readiness through human performance.

I created the full brand identity for HERO, a transformative U.S. Air Force program focused on enhancing operational performance and holistic well-being. From naming and positioning to visual identity and in-app UX/UI, I developed a brand system that communicates both the mission-critical nature of the program and its human-centered purpose.

The in-product app experience was grounded in discovery workshops, UX research, user personas, and high-fidelity mocks—ensuring alignment with the unique needs of Airmen and decision-makers at every level of the force.

pulse

an internal Nike employee brand created for the first consumer-facing feedback loop within Global DTC—designed to capture real-time partner insights and drive continuous improvement.

NIKE university - unleash the athlete

Nike University: Unleash the Athlete was an internal learning and development brand designed to inspire Nike employees to grow, lead, and be magnetic.

The program empowered individuals to unlock their full potential through a mindset of continuous learning and high performance.

TODDS GOT A PEn

brand SYSTEM + ILLUSTRATIONS for small editorial client

Stop Rambling was a brand system and illustration package created for a small editorial business with a bold, expressive voice.

Tasked with developing a brand and logo as strong and direct as the founder’s personality and writing style, the collaboration was highly iterative—exploring both literal and metaphorical concepts to land on a tone-aligned visual identity.

The final system included a custom logo, color palette, and typography, designed in Illustrator. Original hand-drawn illustrations were digitized and integrated into the brand. In partnership with the developer, the system was brought to life through thoughtful UX/UI flow and cohesive, story-driven application across the site.

nike dtc STORE conversion campaign

Just One More was a brand system and set of internal materials developed to drive awareness across Global DTC around the power of a single sale in Nike’s owned retail stores—encouraging teams to recognize the impact of just one more.

global RETAIL excellence program and STORE BADGES

Global Retail Excellence was a brand system and suite of materials created to support Nike’s diverse retail formats through store badges and role-based resources.

Designed for COE doors and retail roles across DTC, the program aimed to spark excitement, pride, and clarity around responsibilities in every store environment.

Heads Up: Nike Retail Safety Campaign

A brand system and set of communication materials developed to support retail safety awareness across Nike stores.

Inspired by TSA’s “See Something, Say Something,” the campaign responded to a rise in injuries and a drop in incident reporting. In partnership with subject matter experts from global Nike retail operations and communications, the story was shaped to resonate with store teams and leadership alike.