NIKE HISTORY & HERITAGE

Global Nike Retail Backroom Campaign

IF YOU HAVE A BODY YOU ARE AN ATHLETE*

As part of a global initiative to renovate Nike retail employee backrooms, a series of large-scale posters was created to reinforce Nike’s core values and inspire store teams.

Designed in Illustrator and Photoshop, the three posters were printed at movie-poster size and placed in every Nike-owned retail store across North America. The visual system celebrated historic Nike icons and served as a powerful reminder of the brand’s legacy—connecting today’s employees to the roots of Nike’s mission and culture.

Art Direction: Kristin Burnett
Photography: Nike Brand DNA
Design: Kristin Burnett

NIKE WORLD Leadership BERLIN SUMMIT

Nike Maxims-Inspired World Map

Created for Nike’s annual Global Retail Leadership gathering in Berlin, this large-scale installation honored the company’s values through a bold visual expression of the Nike Maxims.

The design featured a world map composed entirely of words pulled from across all 10 Nike Maxims, celebrating mentorship, leadership, and global business impact. Positioned behind the main stage, the piece served as a striking visual anchor throughout the event—and continues to live on in the Nike Retail Leadership space at World Headquarters.

The final piece was printed on a 252” x 112” cloth canvas and tension-mounted to a custom wooden frame, standing as a lasting reminder of Nike’s core values and global community.

Art Direction: Kristin Burnett
Photography: Nike Brand DNA
Design: Kristin Burnett