NIKE BRAND COURT SPRING 2020 CAMPAIGN

RISE TO THE CHALLENGE.

THE NIKE COURT DEVICE REVITALIZED

Working with the Nike Court brand team I explored various concepts for the upcoming winter/spring brand campaign. Partnering with the team’s art director and fellow designers, we generated the artistic direction and use of the historic Nike ‘court device.’ The original 1981 Nike tennis logo. Click here to read the Nike News winter/sprint Nike Court campaign.

Art Direction: Cody Cupper

Photography/Styling/Press Execution: Nike Brand Design

Concept exploration, color designer and print design: Kristin Burnett

Final wild postings for leadership approval.

Series of logo comps I created as we moved through the discovery process.

Final typography style guide for agencies and Nike Court production designers.

YOU DON’T LOOK LIKE A TENNIS PLAYER.

RISE TO THE CHALLENGE.
Nike voice is direct, nonnegotiable, and undeniable. Nike says it, we don’t ask. Having full freedom to explore concepts, athletes, and ways to bring this concept to live, these are a few of the initials.